PressPound (process)


PressPound is mobile app that lets users control their callbox and building entry remotely. Project scope included a website, mobile app, design strategy and branding. 


The Company

PressPound is a Seattle based startup. They currently have a mobile app in beta and a very simple website. Their website will be launching in May 2017.

The Challenge  

Our challenge is to help PressPound get their message across with greater clarity by:

1- Design a website that explains the purpose of the app and compelling value proposition that leads to a user downloading the app.

2-  Create an app that teaches Users how to efficiently integrate the app into their busy lives

3- To develop an elegant, grounded and cohesive branding experience

My project Role

Visual design, user research, content strategy, information architecture


Original WEbsite and App

Issues with Current Website/ App

1  Must enter Credit Card to sign up

2  Onboarding shows the user features, but does not show the user value of the product

3  14-day trial vs. 30-day trial (competitors)

4  Settings menu is somewhat superfluous 

5  Unclear terminology


Persona- ophelia

User Ophelia's Concerns

1  Security 

2  Convenience

3  Easy install


Pain Points

Intercom only calls her partner – when they are out of the house, she doesn’t hear her guest.

 Her stashed keys always get stolen.

Deliveries get left outside of the apartment and stolen.

Ophelia receives random buzzes in the middle of the night from roommate’s guests.

It is inconvenient to always buzz her friends in.


Design Process

TecharrettE (facilitated by me)

Charrettes are a traditional tool used in architectural design to explore a specific set of ideas graphically. Techarrettes are charrettes tailored to generate solutions for tech projects. This design technique informed and validated specific design decisions.


Global navigation is necessary

Landing page should be the access log

Redesign splash screen

Access Log time bucket - today, last 14 days, etc




Process work (splash screens)


Mobile design

Our design after 4 iterative cycles

Mobile Prototype:


website Design

Live website

Proposed website

Annotations (by me)


Project Insight


Configure the app so that your user gets a time limit of the free trial before submitting payment information

Explore more labels for Simul-Ring & figure out the copyright status on the term

Fix the undeletable call-box function

Push Notifications

 In-App SMS integration


client next steps

Create a web-based interface so users can access & control features on their browser

Create a new and separate interface for landlords/management. Our interface is specifically tailored to the tenant with a single call-box.

Hire a professional branding & marketing team for additional work on branding


What I learned

I learned more about user testing and the challenge of finding users to test while balancing the inevitable data skew that comes with a limited testing pool. I researched the intricacies of creating user surveys aimed toward preventing inherent bias.

I learned how to conduct and lead a techarette to generate real design results. I figured out how to do annotations, how to work in Sketch App and how to use Google Material Language as a design tool. Among many other things.

And finally, our clients were a couple, so I learned more about managing this unique interpersonal dynamic when making decisions within design meetings. 



With more time, I would have created a series of tailored illustrations for our clients. Although I did create some mockup illustrations, they were not yet sure in our design meeting what aesthetic they wanted for their App. I think cohesive illustrations complimentary to their branding colors for the welcome screen, splash screen and home screen would add value for users. 

(from left to right)  David Lowe, Yumei Tsang, Andrew Clementi, Sophia Gallant, Jenni Hoang

(from left to right)  David Lowe, Yumei Tsang, Andrew Clementi, Sophia Gallant, Jenni Hoang